Why does branding matter? At the heart of any great brand (or business) is a clear and powerful vision. After years of working on large brands, I’ve seen over and over again that something very powerful happens for a business when the person leading that business has a clear vision, and that vision is aligned with their deepest values, aligned with Mind. The clarity of that vision informs all sorts of decisions: who to hire, how and what to communicate, the look and feel of the visual branding, who to market to, etc.
Sandra KoenigSandra Koenig is a seasoned business consultant and coach with extensive experience in branding and design (25+ years.) She works both as a transformational coach, and as a brand coach, having created a unique blend of coaching and consulting in order to help companies and entrepreneurs discover their vision and launch powerfully authentic brands. Sandra brings a sense of joy and adventure to all her work, and excels at big picture thinking and strategy.
Sandra first encountered the Principles in 2012 through a Living from the Inside Out program with Michael Neill. The Principles have had a tremendous impact on her own life, and profoundly changed her work with clients. As her understanding has deepened, she began to see that what she had been pointing to all along in the brand coaching work was the connection to Mind, the connection that changes everything.
Sandra was part of Michael Neill’s Supercoach Academy in 2014, and has also worked with several other 3P teachers. She originally trained as a coach at the well respected Coaches Training Institute. Sandra has a masters degree in counseling psychology plus in-depth experience with the enneagram, yoga, process painting, and the Diamond Approach.